Digital Marketing & Analytics

IPS0 manages digital marketing and web properties for a small number of client businesses, including medical practices and an insurance agency. We run their Google Ads accounts directly under our manager account, build and maintain the sites those campaigns point at, and implement the measurement layer underneath — Google Analytics 4, Search Console, and Google Tag Manager, with conversion tracking wired in code rather than left to drift in a UI. Campaign, ad group, and keyword performance is reported alongside analytics and search data so each client sees the whole picture in one place.